Late-night leisure in Korea's capital is moving beyond downtown and the Han River as city officials prepare to build dozens of neighborhood evening hotspots designed to boost local alleyway economies. The Seoul Metropolitan Government unveiled a plan Tuesday to establish 10 Seoul Starlight Destinations by late 2027, with the ultimate goal of creating 25 localized night-leisure hubs — one for each administrative district — by 2028. By bringing curated evening attractions closer to residential neighborhoods, the city aims to enrich daily life for locals while funneling foot traffic and consumer spending directly into quiet alleyway commercial districts. The initiative responds directly to shifting public preferences. A municipal survey of 1,000 residents revealed that 82.6 percent expressed a desire to visit evening attractions if located near their homes, favoring illuminated waterfront trails, outdoor dining avenues and late-night cultural openings. To kick off the multiyear program, 21 districts submitted 27 candidate locations spanning natural retreats, historical landmarks and urb
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