Busan ranks No. 5 on Expedia's Top 10 global travel destinations for 2027

Busan — Korea’s vibrant southeastern port city celebrated for its beaches and bustling seafood markets — is cementing its status as one of Asia's hottest escapes, jumping into Expedia’s top ten global destinations for 2027 following a dramatic spike in worldwide travel searches. The city was the only destination in Korea to make the list in Expedia’s “Unpack ’27” report, ranking fifth worldwide as the result of a 50 percent increase in travel searches compared with the previous year. South Lake Tahoe, California, topped the ranking with a 195 percent increase, followed by Hyogo, Japan, at 95 percent; Punta del Este, Uruguay, at 65 percent; and Sedona, Arizona, at 55 percent. Expedia highlighted Busan’s lively coastal atmosphere, traditional markets and diverse food scene, recommending Haedong Yonggung Temple, Haeundae Beach and Jagalchi Market as key attractions visitors can explore in a single day. The city also met Expedia’s Smart Travel Health Check criteria, which recognize destinations aligned with sustainable tourism principles promoted by the World Travel & Tou