Why Japanese firms are shrugging off bilateral tensions, adjusting China sales strategies

South China Morning Post - Nov 13, 2026

Macroeconomic issues are occupying the thoughts of leading Japanese multinationals as they adjust strategies in China, but few say they worry that diplomatic tensions will cost them opportunities in one of their largest overseas markets. Big names, from Panasonic to Hitachi, used a major trade show in Shanghai this week to highlight their commitment to China and parade their offerings. While nimbly navigating geopolitical headwinds, they are also looking forward to possible exchanges between...

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