Paradise backs campaign to combat youth gambling addiction

As online gambling increasingly draws young people into its orbit, casino operator Paradise is putting its money behind a campaign urging teenagers to find a different kind of excitement — one built around their ambitions rather than bets. Paradise said Friday it had fully funded the production of a youth gambling prevention advertisement in partnership with the Korea Center on Gambling Problems, with the video set to debut on television and online platforms at the end of October. Titled “I play a different game,” the campaign carries a message encouraging teenagers to turn away from online gambling and pursue a wider world of opportunities, dreams and personal potential. The advertisement aims to communicate the risks of gambling in language and imagery tailored to younger audiences while raising public awareness of the issue. The initiative builds on a partnership established in September 2025, when Paradise and the Korea Center on Gambling Problems signed a memorandum of understanding to jointly develop gambling prevention content for teenagers and expand counseling services tai