‘Mourning run’ or clout chase? South Korea divided over runner’s death tributes

South China Morning Post - Oct 21, 2026

South Korean social media posts displaying users’ running records to honour a local woman who died at a Seoul marathon have raised debate over the appropriateness of the gesture for mourning. Yoo Ji-won, a 25-year-old graduate student at the Korea Advanced Institute of Science Technology, collapsed just 500 metres (1,600 feet) from the finish line of the 2026 Seoul Race half-marathon on October 11, local media reported. The cause of her death has not been disclosed. Yoo was a running influencer,...

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