KTO uses digital tools, discounts to boost rural tourism

In an effort to counter rural depopulation and redirect traveler traffic away from major urban hubs, the Korea Tourism Organization is launching a new initiative aimed at boosting regional economies through targeted travel incentives. Known as the "Regional Tourism Booster," the program moves beyond traditional promotional advertising by creating a direct pipeline between local municipalities, private tour operators and digital booking platforms. Rather than simply showcasing scenic destinations, the initiative pairs digital storytelling with discounted tour packages to drive actual foot traffic and local spending in shrinking rural counties across the peninsula. At the center of the campaign is "Korea Every Corner" at the agency’s primary domestic travel portal. While the platform has long offered destination guides and travel articles, the new booster program transforms it into an active marketplace. Working with local governments, the agency is uncovering regional folklore, seasonal harvests and overlooked historical landmarks, repackaging them into mobile audio guides, social med