Korea launches largest-ever K-EXPO in Mexico to drive cultural expansion

The Korea Times - Sep 22, 2026

Korea will bring food, beauty, entertainment and technology to Mexico City this week as six government ministries join forces for 2026 K-EXPO MEXICO, a four-day event aimed at expanding Korean exports across Latin America. The expo runs Thursday through Sunday, with consumer exhibitions at Mexico City’s World Trade Center from Friday through Sunday, alongside business meetings and a K-pop concert. Organized by Korea’s Ministry of Culture, Sports and Tourism with five other ministries and related agencies, the event will feature products from Nongshim, CJ CheilJedang, Binggrae and CheongKwanJang, as well as beauty offerings from Amorepacific and LG Household & Health Care. Netflix will offer Spanish-language dubbing experiences featuring popular Korean content, while displays tied to Stray Kids will include a photo zone and videos. Samsung Electronics, Kia and LG Electronics will also showcase technology linked to Korean content, including artificial intelligence-based recommendations tailored to individual preferences. Korea’s content market in Mexico is valued at $30 billion, accor

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