K-books push deeper into global market at Frankfurt Book Fair

Korean publishers are expanding their reach at this week’s Frankfurt Book Fair, with 15 companies pitching rights deals and aiming to transform book titles into global, multimedia intellectual property. The Ministry of Culture, Sports and Tourism and Korea Publication Industry Promotion Agency are operating an export consultation area at Frankfurt Book Fair from Wednesday through Sunday in Frankfurt am Main, Germany. The 120-square-meter space features publishers including Munhakdongne, Pinkfong, Munpia, Mirae N, Book21 and Changbi, covering literature, picture books and web novels while connecting Korean rights holders with foreign publishers and agencies. Organizers are also displaying 103 titles from publishers unable to attend in person, with professional agencies handling consultations and follow-up discussions intended to move promising talks toward contracts. A separate 30-square-meter booth is highlighting 89 titles from 20 publishers and agencies selected for K-Book Global 100, a new program that supports translation and overseas marketing based on individual markets and langu