Interactive exhibition turns K-drama fans into regional tourists

A landmark exhibition featuring more than 40 iconic Korean television dramas has opened in Seoul, offering international audiences an immersive look into the storytelling and real-world settings behind the country’s biggest cultural exports. Co-organized by Studio Dragon, the production company behind "Crash Landing on You" and other popular works, and the Korea Tourism Organization (KTO), "K-Drama Exhibition: Scenes to Destinations" has attracted visitors touring around Seoul. Running at HiKR Ground near Cheonggyecheon Stream through Nov. 19, the exhibition features five thematic zones: Script, Scene, Sound, Prop, and Location. Interactive journey into narrative, emotion On entry, visitors step into a recreation of the hotel reception desk from the 2019 drama "Hotel Del Luna." In the Script Zone, guests become screenwriters and complete unfinished scripts or collect printed cards featuring memorable lines. International K-drama fans at the exhibition emphasized the emotional connection that draws them to Korean series. "The first Korean drama I ever watched was 'Healer,'" said Ester, 49