Digital portal aims to upgrade live-selling experience

Jhaena Jewels is taking its six-year live-selling journey into the digital space with a new portal designed to connect live shopping, online transactions, order tracking and customer support in one platform. The new digital home allows customers to register for personal accounts where they can view their claims, orders, invoices, payments and delivery information in one place. Customers can also browse available jewelry through the online shop and continue to discover and claim pieces during live-selling sessions. Founder and CEO Haena Sia-Foo said the portal is designed to complement, rather than replace, the live-selling experience that helped build the brand’s community. “When we started Jhaena Jewels six years ago, live selling was one of the important parts of our journey. I love the connection with our clients and the community that we built together for the past six years,” Sia-Foo said during the launch. The portal addresses some of the manual processes associated with live selling, including sending screenshots, messaging administrators to confirm item availability and following up on payments. Jhaena Jewels OIC Arlene Natividad said the platform was developed as the company looked for ways to make transactions easier without losing the personal interaction customers have come to expect from the brand. “As the community...