Seoul rolls out 6 night coupon packs to keep tourists exploring after dark

The Korea Times - Nov 11, 2026

Seoul is looking to turn its nights into a bigger draw for international visitors, introducing six themed discount packages designed to encourage tourists to stay out longer and spend more across the city. The Seoul Tourism Organization announced Wednesday that it is expanding nighttime attractions available through its Discover Seoul Pass and launching six Night Coupon Packs covering dining, shopping, wellness, sightseeing and cultural experiences. The initiative follows growing demand for after-dark activities among foreign visitors. According to the organization's analysis of pass usage, nighttime visits between 6 p.m. and 6 a.m. accounted for 14 percent of partner-facility visits in 2024 and 15.2 percent in both 2025 and 2026, as of Nov. 1. The pass recorded 98,880 nighttime visits over the past three years, with observation decks and Han River cruises drawing particular interest, alongside spas, saunas and water-based leisure facilities. The six packages are designed to make those experiences easier to discover. They include the Seoul Night Taste Pack for Korean food and dining, Nig

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