Seoul design exhibition wins global gold award as visitors pass 1 mil.

The Korea Times - Oct 29, 2026

An exhibition designed to help people see Seoul not just as it is but as what it could become has earned international design recognition, with more than 1 million visitors passing through its doors in less than nine months. My Friend Seoul Pavilion, an interactive exhibition space introducing the capital’s current landscape, future vision and urban policies, received a Gold rating in the exhibition category of FRAME Awards 2026, the Seoul Metropolitan Government said Thursday. The pavilion opened Feb. 5 and had attracted about 1 million visitors by the end of October, reflecting strong public interest in its presentation of the city’s development plans and ambitions. Organized by FRAME, a Dutch magazine specializing in interior design, the awards recognize work across 31 categories spanning architecture, interiors and exhibitions. The Seoul pavilion was among six finalists for Exhibition of the Year before receiving its Gold rating in the final judging announced Oct. 22. City officials said the recognition highlights how exhibition design and digital content can make complex urban po

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