American Girl to sell its first-ever boy doll

NEW YORK — For the first time in its more than 30-year history, American Girl will sell a boy version of its pricey dolls.

The 18-inch "Logan Everett" doll will go on sale this week. American Girl, which is owned by Barbie maker Mattel Inc., says Logan is a drummer and will come with a doll-sized drum kit.

It's the latest move by Mattel to be more relevant to iPad-playing kids and their parents. A boy appeared in a Barbie commercial for the first time two years ago. And Barbie got a major makeover last year, giving the iconic doll several ethnicities and body shapes.

To boost sales, Mattel Inc., which is based in El Segundo, California, began selling American Girl dolls in Toys R Us stores late last year. Sales of the brand rose 4 percent during the last three months of 2016.

Related News

'Too many people': Refugee influx worries Bangladesh town

Sep 25, 2017

A miles-long beach makes Cox's Bazar Bangladesh's top tourist destination, but to the south, vast areas are now taken over by a sea of bamboo and plastic tents, homes for many of the more than 430,000 Rohingya Muslims who have fled from Myanmar

Former aide testifies Menendez helped co-defendant on visas

Sep 11, 2017

A former staffer for U.S. Sen. Bob Menendez has testified the New Jersey Democrat was involved in helping with the visa applications of friends of a wealthy doctor who is on trial with him

The Latest: Experts remove biological samples from Dali

Jul 20, 2017

Court spokeswoman: Experts have successfully removed biological samples from Dali's body 27 years after it was embalmed.

Must Read

'Too many people': Refugee influx worries Bangladesh town

Sep 25, 2017

A miles-long beach makes Cox's Bazar Bangladesh's top tourist destination, but to the south, vast areas are now taken over by a sea of bamboo and plastic tents, homes for many of the more than 430,000 Rohingya Muslims who have fled from Myanmar

Former aide testifies Menendez helped co-defendant on visas

Sep 11, 2017

A former staffer for U.S. Sen. Bob Menendez has testified the New Jersey Democrat was involved in helping with the visa applications of friends of a wealthy doctor who is on trial with him

The Latest: Experts remove biological samples from Dali

Jul 20, 2017

Court spokeswoman: Experts have successfully removed biological samples from Dali's body 27 years after it was embalmed.

About Us

The Life Voyager puts travel news into perspective, bringing you unique and secluded side to popular travel destinations you never know exist.

Contact us: sales@thelifevoyager.com