American Girl to sell its first-ever boy doll

NEW YORK — For the first time in its more than 30-year history, American Girl will sell a boy version of its pricey dolls.

The 18-inch "Logan Everett" doll will go on sale this week. American Girl, which is owned by Barbie maker Mattel Inc., says Logan is a drummer and will come with a doll-sized drum kit.

It's the latest move by Mattel to be more relevant to iPad-playing kids and their parents. A boy appeared in a Barbie commercial for the first time two years ago. And Barbie got a major makeover last year, giving the iconic doll several ethnicities and body shapes.

To boost sales, Mattel Inc., which is based in El Segundo, California, began selling American Girl dolls in Toys R Us stores late last year. Sales of the brand rose 4 percent during the last three months of 2016.

Related News

Baby whale gets up close with Southern California beachgoers

Aug 9, 2017

Kayakers in Southern California got within a few feet of a baby whale that swam under some paddleboarders

Cyclone rips off roofs, flings boats onto land in Australia

Mar 29, 2017

Residents of Australia's cyclone-battered tropical northeast have emerged from their homes to find roofs lying in their yards, boats flung onto rocks and roads blocked by tangles of fallen trees and power lines

Covered-up chic: Big brands are waking up to modest fashion

May 31, 2017

Big brands are responding to growing demand for "modest fashion," the covered-up chic designs that millions of Muslim consumers don't find in traditional Western clothes lines

Must Read

Baby whale gets up close with Southern California beachgoers

Aug 9, 2017

Kayakers in Southern California got within a few feet of a baby whale that swam under some paddleboarders

Cyclone rips off roofs, flings boats onto land in Australia

Mar 29, 2017

Residents of Australia's cyclone-battered tropical northeast have emerged from their homes to find roofs lying in their yards, boats flung onto rocks and roads blocked by tangles of fallen trees and power lines

Covered-up chic: Big brands are waking up to modest fashion

May 31, 2017

Big brands are responding to growing demand for "modest fashion," the covered-up chic designs that millions of Muslim consumers don't find in traditional Western clothes lines

About Us

The Life Voyager puts travel news into perspective, bringing you unique and secluded side to popular travel destinations you never know exist.

Contact us: sales@thelifevoyager.com